The French Steel Company × RT7 Media

Three takes on a wall of light

Reimagined homepage concepts — same story, told three ways.

Concept 1 — Atelier
Concept 01

Atelier

Dark gallery luxury. Full-bleed video hero, gold hairlines, an editorial series index with floating image previews.

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Concept 2 — Folio
Concept 02

Folio

Light editorial magazine. Ivory paper, drop caps, numbered plates, and a showroom directory — gold used like print foil.

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Concept 3 — Muntin
Concept 03

Muntin

The window as the design system. A steel frame around the viewport, glazed grids, mullion bars, and alternating steel-and-glass bands.

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